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Westprop intensifies ‘brand Zimbabwe’ campaign

The real estate company is living up to its mantra 'Bring Dubai to Zim'

Harare-WESTPROP Holdings, the leading property developer in Harare with four multi-billion projects running concurrently in the capital city of Zimbabwe is embarking on brand Zimbabwe campaign through its signature real estate products.

The real estate developer has attracted traction and attention to its projects through its doable mantra of “Bringing Dubai to Zimbabwe”.

Just two weeks ago WestProp was the toast of town at the Laufen European and African Property Awards at Marriot Hotel in London where the company scooped four accolades cementing the company’s profile as a top African property developer.

Two of the awards are five stars acknowledging WestProp’s commitment to excellence, innovation and quality in property development.

Chief Operating Officer Mrs Tatiana Ellis who was in London recently to receive the company awards had this to say: “We have been recognized internationally as a formidable player in the property development sector. I am so proud to represent the company and of course Zimbabwe”.

“We have done it. Winning four awards was no mean feat. It was an honour to represent Zimbabwe. We will continue work hard to put our country on the world map for good things,” she said.

Ken Sharpe, the company’s chief executive is on record indicating that WestProp is out to revolutionalise Zimbabwe’s real estate sector “through innovation, commitment to excellence and promoting sustainable development”.

Sharpe still living in the glory of being recognised as Africa’s most innovative CEO and a recipient of the Best African Organisation of the year at the Africa Achiever Awards (2023) has bigger plans in Zimbabwe.

“My plans for Africa start with where I am in Africa, which is Zimbabwe… I want it to be the best country in Africa”.

Like they all say – eyes do not lie. WestProp has tangible projects on the ground that include Pokugara, Millennium Heights, Pomona City and The Hills Luxury Golf Estate – which are redefining luxury living through the live, work, shop and play theme that has become the company rallying signature for all its developments.

The Millennium Heights project is an exclusive lifestyle estate offering luxury apartments ranging from studio to three-bedroom units while Pokugara Townhouses are modern premium luxury homes with outdoor sitting areas, stylish finishes, and gardens in a private and secure space.

Up north is Pomona City popularly defined as a city within a city because of its unmatched features that exude modernity and futuristic living when completed.

It is a smart city that caters for residents’ commercial, residential, and lifestyle needs. The first set of apartments which apparently are the first such development in Harare North are set to be built early next year.

Arguably WestProp’s top-notch offering is The Hills Luxury Golf Estate that features a world class golf course, ultra-luxury homes, and apartments. The estate sets the tone for the growth of the country’s sporting and tourism sectors and facets of a modern lifestyle.

The developments have not gone unnoticed by President Emmerson Mnangagwa who has acknowledged Sharpe’s contributions to Zimbabwe’s growth, emphasizing WestProp’s role in achieving an upper-middle-income society by 2030.

“I commend WestProp for making the decision to continue investing in our economy, particularly in the housing and human settlements development space,” he said when addressing guests at The Hills Luxury Golf Estate groundbreaking ceremony.

“Furthermore, this is testament to the private sector’s confidence in the Second Republic’s economic policies. The project is one of the building blocks for the company to realise a “billion bricks” into the ground and will go a long way towards the realisation of our national vision and aspects of the New Urban Agenda as well as Sustainable Development Goal Number 11 on sustainable cities and communities,” said President Mnangagwa.

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