Delta launches new Super Chibuku flavoured brand
DELTA Beverages has on Wednesday introduced a new product in the market targeted for sorghum beer imbibers.
The product is called Super Chibuku Banana Flavour and it is set to add variety and wider choices for drinkers.
The launch coincides with the product line’s 60th anniversary .
Addressing guests at the launch in Harare, Marshall Pemhiwa General Manager – Sorghum Beer Business, said the new Chubuku banana flavor offers a choice to consumers.
“Undoubtedly, this event signifies our collective resolve to offer our consumers wider choice and signifies an exciting trajectory in the vision and mission of the Sorghum beer business.
“This occasion alone gives me the confidence that the Sorghum Beer Business is firmly set on our robust plan of building brilliant brands, whose main goal is ‘to grow our business by offering our consumers brand experiences that play a meaningful role in their lives in a responsible way which is one of our key strategic pillars’.
“We owe it to our consumers who are the anchor of our business to offer differentiated products that will appeal and satisfy their needs,” said. Pemhiwa.
He added that the Chibuku Super banana flavoured variant is brewed with the same traditional taste profile as its sister brand, offering a unique and carbonated taste experience, with a well-balanced flavour.
“With Chibuku Super Banana, we aim to anchor the brand ethos of celebrating the bonds of friendship,” he said.
Entertainment was provided by celebrated presenter Themba Mkanda and top choreographer Joe Cole who did justice to their assigned roles to mesmerise the guests.
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